19-City Tour Brings SonicWall Enablement, Networking to EMEA Partners It’s no secret that SonicWall is committed to its partner community. The latest testament to this dedication is the PEAK17 partner roadshow, which is currently on a 19-city European tour that launched in March. The annual roadshow takes SonicWall right to the partners to deliver updates to the SonicWall SecureFirst partner program, news on SonicWall SonicOS 6.5 launch, market momentum, new marketing tools and more.
“We have been working together with SonicWall for 15 years, but this power of innovation is the greatest we’ve ever seen,” said Ralf Leibmann of CONCIPIA GmbH, a SonicWall partner. “Especially as a managed security provider, we are very happy to have a professional partner like SonicWall that leads us to be one of the greatest MSPs in Germany.”
In September, the roadshow started its second leg by visiting Wien, Austria; Essen, Germany; Bern, Switzerland; and Ulm, Germany. The next stop will be Oct. 3 in Stockholm, Sweden. The 2017 roadshow will conclude on Nov. 11 in Paris, France.
“It was a great event with brand-new, first-hand information from representatives and partners,” said Werner Lenz of LENZ IT & NetWorking Solutions. “A big thanks to SonicWall for being a reliable partner over the years. It enabled us to continuously expand our business and build strong relationships to our customers.”
Upcoming stops will be highlighted by keynote sessions from SonicWall President and CEO Bill Conner (UK and Italy), dedicated channel strategy sessions from Senior Vice President and Chief Revenue Officer Steve Pataky (UK and Italy), and exclusive product updates from Executive Director of Product Management Dmitriy Ayrapetov (UK, Italy, Ireland and Germany). Each day-long event will feature product-specific positioning sessions – new NSA 2650 firewall and SonicWave Wireless Access Points, marketing and partner enablement updates, and professional service presentations. The roadshow — featuring popular social events like cooking classes, wine tasting, theatre visits and escape rooms — is the perfect opportunity to learn best practices for engaging prospects, exceeding customer expectations and growing revenue opportunities.
“I really enjoyed the experience to attend the PEAK17 Partner Roadshow in Essen in a nice location,” said choin! CEO Boris Wetzel, a SonicWall gold partner in Germany. “It was an excellent event with great updates on products and roadmap. It is great to see the changes and the commitment from SonicWall.”
This is the roadshow’s second trip through Europe in 2017. Earlier in the year, SonicWall hosted partner events in Germany, Austria, Switzerland and the Netherlands. This drove SonicWall’s European partner outreach program to 19 cities for the year. 
Honoring SonicWall Partners
At the PEAK17 events in Germany, Austria and Switzerland, SonicWall hosted award ceremonies to honor the region’s most successful partners. 
Germany
- SonicWall Distributor 2017: Infinigate
- SonicWall Most Valuable Partner 2017: Axsos
- SonicWall Security Project 2017: Kodak with Partner Axsos
- SonicWall MSSP 2017: Concipia
- SonicWall Mittelstandspartner 2017: Tarador
Switzerland
- SonicWall Partner of the Year 2017: Vitodata
Austria
- SonicWall Partner of the Year 2017: Lenz It & Networking Solutions
Attend PEAK 17
If you’re interested in attending an upcoming PEAK17 roadshow event in Europe or Africa, please reference the table below and register for a city near you.
| City | Country | Date | Registration |
| Wien | Austria | 13.09.2017 | Complete |
| Essen | Germany | 19.09.2017 | Complete |
| Bern | Switzerland | 20.09.2017 | Complete |
| Ulm | Germany | 21.09.2017 | Complete |
| Stockholm | Sweden | 03.10.2017 | Register |
| London | United Kingdom | 04.10.2017 | Register |
| Madrid | Spain | 04.10.2017 | Register |
| Florence | Italy | 05.10.2017 | Register |
| Dublin | Ireland | 06.10.2017 | Register |
| Hamburg | Germany | 10.10.2017 | Register |
| Johannesburg | South Africa | 19.10.2017 | Register |
| Nantes | France | 07.11.2017 | Register |
| Paris | France | 09.11.2017 | Register |
